In a world where hair care has gotten confusing and cluttered,one brand offers a simple solution – literally. With It’s a 10 hair care products, you can enjoy exceptional results from a line of multipurpose products, all while reducing the number of products you need to keep on your shelf. Inspired by years of first-hand salon experience, each and every It’s a 10 product is formulated to deliver a combination of 10 benefits that used to take numerous products to achieve. Now, through our exclusive professional salon formulations, you can enjoy shine, moisture balance, and healthy movement with just one product. We call it the strength in simplicity and it will undoubtedly change the way you think about hair care.

BaByliss is renowned throughout Europe as the Professional's choice for hair and personal care appliances. Each range is carefully tailored to the specific needs of different markets and BaByliss has spent the last 35 years working with leading hairdressers to research and develop appliances which enable both professionals and consumers to achieve perfect results both in the salon and at home.

A rejuvenating collection of hair care products based on a unique botanical ingredient system. These botanically-enriched formulas bring back the silky, healthy shine nature gave your hair.

Far Infra Red - Far Infra red is produced from CHI 44 ceramic in all CHI products and tools giving the user amazing performance with every product. CHI Products and tools penetrate deeper into the hair and the results speak for themselves. FAR Infrared is the longest frequency of the infrared spectrum; it is invisible to human eyes. Far-infrared frequency can penetrate up to 1.5 inches (4 cm) inside of the skin as well as inside of the hair. Far Infrared is drying the hair from inside out due to its ionic charge and colors are penetrating deeper. Far Infrared is heating up objects (hair/brush) not just the air. The recent studies have also shown that it can increase the blood circulation and metabolism. It can also help to maintain our general health.

Since 1979, CND has developed pioneering professional products and services that expand the promise and possibility of beauty for hands and feet. Our mission is simple: to provide the salon and spa professional with everything they need – products, services, education and support – for the highest-quality nail services. CND pursues this with an unwavering commitment to excellence. Every one of our products is meticulously researched in our own state-of-the-art laboratory and tested in the field before it ever reaches the hands of our customers. And once it does, CND continues to support the beauty professional with training, answers and inspiration—in the classroom, on the road or online. Whether fingers or toes, nails are fashion—the perfect accessory to an outfit or that subtle flash of indulgence defining a personal look. Our formulas allow professionals to consistently create nails that are unique and expressive. And our vision and leadership has earned us the exclusive right to collaborate with the world’s top designers on runways from New York to Paris, Milan to Dubai.

ISO PROFESSIONAL HAIR CARE Hair care personally conceived, developed and formulated without compromise by Iso. The precise action of each individual product respects the natural integrity of hair and eliminates any and all possible problems that could get in the way of the creative process. ISO stands for Innovated Styling products. This revolutionary haircare product utilizes tri-active technology to positively activate natural proteins, vitamins, and moisturizers to penetrate deeper and remain active longer, restoring hair to it's healthiest state.

Joico International offers over fifty products – including the Joico Collection, The K-Pack Collection, Con_text, I-C-E Hair, Vero and Triactive Systems – that reconstruct, revitalize, and color for beautiful, healthy looking hair. With Joico there is something for everyone.

It's all about looking good. Kenra products are specially formulated to achieve premium results. Their performance is enhanced when products are used together in overall haircare systems.

With brands including Redken, Matrix, Lancom, L’Oreal Paris, Vichy, Biotherm, Maybelline, Giorgio Armani, Garnier, and many more, L’Oreal is one of the largest franchises in the beauty industry. Their great passion for beauty is what has allowed them to create all of their high quality, useful products.

OUR CREDO: ALL AGES, ALL RACES, ALL SEXES. We don’t believe in homogenized beauty. Every individual has the desire and the ability to define it for themselves…with a little help from us! Come to M·A·C for first-time tips, hot new trends, pro-techniques direct from the runways and easy-to-use products…everything a makeup addict can’t live without. M·A·C Artists are behind-the-scenes and on-the-set around the world. They gather up all the glitter and the glory and bring it back home for you, both at counter and on maccosmetics.com. M·A·C is also all about heart + soul: Since its inception, every cent of the purchase price of VIVA GLAM Lipstick and Lipglass goes to the M·A·C AIDS Fund to help support men, women and children living with HIV/AIDS.

Using the latest technology, Matrix provides salon quality products that stylists and their clients can depend on. Matrix inspires the salon professional to capture dreams and create beauty with a wide range of professional hair care, styling, hair color, and texture products.

MOROCCANOIL has created a revolutionary styling, finishing and conditioning product line for hair that will guarantee an enhanced result. Hair looks and feels healthier after just one application. They include a signature argan oil in all our products. A remarkable gift from nature found growing only in Southwest Morocco, it is a powerful antioxidant, UV protector and free radical neutralizer, rich in vitamins that strengthen the hair and increase the hair's elasticity. We continually strive to create unique products using the highest quality formulations to deliver extraordinary results. MOROCCANOIL is an effective and frequently requested conditioning line of hair products for stylists and their clients.

We started by finding two of the world’s leading PHD’s in Materials and Chemistry that had never worked on hair products before, Dr. Eric Pressly and Dr. Craig Hawker. With this fresh outlook, this dream team invented a single ingredient chemistry, that is free of silicone or oils, that links broken bonds in the hair during and after chemical services making them stronger than they were before. It may all sound like the same old mumbo jumbo, but check out what top colorists are saying about Olaplex all over social media. As they say, the proof is in the pudding.

OPI is renowned globally for its Nail Lacquers – a brilliant, chip-resistant, professional formula available in over 200 fashion-forward colors. With clever names that customers look forward to with each new Collection, OPI Nail Lacquers are beloved around the world, and trusted by professionals. Neither OPI Nail Lacquers nor any other OPI product or service is subject to animal testing.

An unprecedented styling collection created by Schwarzkopf Professional for the professional.High performance. Technological design. Efficient delivery system. Pure application pleasure. International design. Osis, the essence of creativity fused with the latest technology.

Paul Mitchell is the industry's most trusted brand. Achieve gorgeous, healthy and radiant hair using Paul Mitchell hair care products.

John Paul DeJoria, CEO of John Paul Mitchell Systems, the largest single-line hair care company in the world, was one of the first to recognize the potential in the pet beauty industry. With the launch of products under the John Paul Pet label, he insisted on trying all the products himself and the company still prides itself on the slogan "tested on humans first."

Specific needs. Simple decisions. Whether the need is strength, moisture, color protection or softness, Redken Haircare has a solution. With dozens of products you will find what your hair needs for a new and stylish look.

Whether you're after a new look, personal haircare advice or an ideal way to create the styles that make you shine, Schwarzkopf's professional haircare products and our personalised style and beauty guides put the salon results within your reach at home.

Wella is one of the world's leading cosmetics suppliers, and as a hair and beauty expert, they are able to help people feel better about themselves every day. It’s a challenging task that today over 18,000 dedicated employees in 167 subsidiaries work on around the clock. Wella distributes, manufactures and carries out research around the globe in order to develop new innovative products for their customers.